Who Designed the Triumph Spitfire?

Giovanni Michelotti, the Turin stylist who built the Spitfire's prototype in 1960 to an idea of Standard-Triumph's engineering chief, Harry Webster, and restyled the car for the 1970s.

About the pictureA Spitfire in the Mk IV body (a Mk IV or a 1500) photographed in 2012, not Michelotti.

A pale blue Spitfire with a hardtop in full profile at the kerb, in front of a red and blue painted wall.
Stand-in A pale blue Spitfire in the Mk IV body, with a hardtop, at a kerb in April 2012: the car's 1970s shape, not a picture of its designer.russellstreet, CC BY-SA 2.0

Giovanni Michelotti designed the Triumph Spitfire. A stylist with his own studio in Turin, he built its single prototype, code-named Bomb, in 1960, and 10 years later restyled the car as the Mk IV. The British Motor Museum's record of the last Spitfire, built at Canley in August 1980, calls it "the Michelotti designed Spitfire".

The idea was Harry Webster's. Standard-Triumph's director of engineering wanted a "Herald sports car", and his engineers made Michelotti's prototype into the production car, on a shortened Herald chassis with the Herald's engine and running gear.⁠source 1​source 2​source 3​source 4​source 5​source 6​source 7​source 8

A stylist in Turin

Sources for Giovanni Michelotti

carrozzieri-italiani.com, "Giovanni Michelotti"; "The Partnership Between Michelotti and Triumph"⁠source 4; The Daily Telegraph, "Harry Webster" (obituary), 9 Feb 2007⁠source 9; Graham Robson, "One Design, Many Derivatives", Moss Motoring, 26 Oct 2022⁠source 7; Graham Robson, "Alick Dick: Triumph's Managing Director 1954–1961", Moss Motoring, 18 Jan 2021⁠source 10; Graham Robson, "Harry Webster – My Technical Mentor", Moss Motoring (Moss Motors), 12 Jun 2019⁠source 5; Malcolm McKay, "Triumph Spitfire buyer's guide: what to pay and what to look for", Classic & Sports Car, 10 May 2019⁠source 6; Giles Chapman, "Harry Webster" (obituary), The Independent, 17 Feb 2007⁠source 11; Aaron Severson, "Grandfather's Ax: The Many Evolutions of the Triumph TR4, Part 1: TR4 and TR4A", Ate Up With Motor, 22 Oct 2012⁠source 12; G. William Krause, The Illustrated History of Triumph Sports and Racing Cars, CarTech, 2017⁠source 13; Dennis May, "Technical Report" on the TR-4 (cover story), Car and Driver, Oct 1961, pp. 19–23⁠source 14; Triumph Sports Owners Association, Triumph Sports Owners Association Newsletter, February 1966, Feb 1966 (vol. 12 no. 2)⁠source 15; Revington TR, "ZOOM Prototype" (TR Derivatives and Prototypes)⁠source 16; Brian Ridley-Jones ("The Italia") and Mike Napoli ("The F Type Devin") and Steve Dival ("The Swallow Doretti"), Articles (group): "The Italia", "The F Type Devin", "The Swallow Doretti", TR Drivers Club⁠source 17; Frédéric Reydellet (racing history), tr5passion.com (group): "En bref / Summary", "Identification", "Lucas injection", "Options", "Technical spec", "Colours", "TR5 Ginevra", "Racing history", TR5 Passion⁠source 18; carrozzieri-italiani.com, "Triumph TR5 Ginevra" (listing), 7 Nov 2024⁠source 19; "Johnny Oversteer", "Almost Famous – Triumph TR5 Ginevra", Moss Motoring, 25 Mar 2015⁠source 20; Bruno Dwinger, "Geschichte, Typenkunde und Kaufberatung: British Leyland Triumph TR 6PI und TR 6 (Vergaser) – Die Karmann Autos", TR-Register Deutschland, c. 2010, 13 pp. (PDF)⁠source 21; Revington TR, "Technical Specification Change Points" (TR6)⁠source 22; Aaron Severson, "Grandfather's Ax: The Many Evolutions of the Triumph TR4, Part 2: TR5, TR250, and TR6", Ate Up With Motor, 7 Nov 2012⁠source 23; Aaron Severson, "Way of the Wedge: The Triumph TR7 and TR8", Ate Up With Motor, 5 Feb 2012, pp. 1–5⁠source 24; Keith Adams, "Concepts and Prototypes: Triumph Broadside (1979–1981)", AROnline, 2 Feb 2024⁠source 25; Edgardo Michelotti, "Giovanni Michelotti. L'uomo e il designer" (Monografia AISA 134), AISA – Associazione Italiana per la Storia dell'Automobile (Società Editrice Il Cammello, Turin), Turin, 25 Nov 2023; web edition⁠source 26; BMW Group Classic (BMW Classic blog), "60 Years of Pure Temptation", 2015⁠source 27; Martin Buckley, "Out for the Count: Michelotti's BMW 507", Classic & Sports Car⁠source 28; Jackie Jouret and Helmut Werb, "507s star at Pebble Beach", Bimmer, No. 119, 25 Oct 2013⁠source 29

Michelotti was born on 6 October 1921 and began his career in 1937 as an apprentice at Stabilimenti Farina. According to carrozzieri-italiani, the studio he opened in Turin in 1949 was the first in Italy devoted only to car design.

  1. 1949

    His own studio

    In Turin, according to carrozzieri-italiani.

  2. 1957

    Standard-Triumph

    His first work for the company, a TR3 Speciale shown at Geneva.

  3. 1959

    The Herald

    Launched with his styling, on a separate chassis.

  4. 1960

    Bomb

    The single prototype of the Spitfire.

  5. 1962

    The Spitfire 4

    On sale late in the year.

  6. 1970

    The Mk IV

    His restyle for the 1970s.

  7. 1980

    Turin

    He dies on 23 January.⁠source 26​source 4​source 30​source 7​source 11​source 5​source 6

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Standard-Triumph, 1957

How Michelotti came to Standard-Triumph is told two ways. Harry Webster's obituary in The Daily Telegraph says that Webster "discovered" him in 1957. Graham Robson writes that he was found that year through the entrepreneur Raymond Flower and taken on at Webster's recommendation, with the approval of the managing director, Alick Dick. TRaction, a club magazine, dates his first Triumph work, a TR3 Speciale shown at Geneva, to the same year. That year is sometimes given, wrongly, for the Spitfire's styling; the Spitfire's history explains why.

He styled the Herald of 1959, whose separate chassis made the Spitfire possible, and the TR4. Webster often drove to Turin and back in a weekend to work with him, and the two became close friends. Robson tells of a holiday in 1957, in the Herald's time, when Webster went into the studio while his family waited in the car. His wife, Peggy, remembered how it ended:

When he came down at midnight, nine hours later, we were still in the car, fast asleep

Peggy Webster, as told to Graham Robson, Moss Motoring, June 2019⁠source 9​source 7​source 10​source 30​source 11​source 5
A Spitfire 4, hood up, beside a Herald under a hanging Triumph sign, with workers setting up the hall.
Plate I Two of his shapes on the Triumph stand at the Amsterdam motor show, 5 February 1963: a new Spitfire 4 in front of a Herald.Joop van Bilsen for Anefo, CC0

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Bomb, 1960

The Spitfire began as Webster's wish for a "Herald sports car" to take on the Austin-Healey Sprite. TRaction dates the start of the prototype's construction to September 1960, and it was code-named Bomb. Standard-Triumph was running out of money, and the car was stored under a dust sheet until Leyland Motors, the company's new owner, approved it.

Michelotti made the prototype in 1960; two years later Triumph found the funds to produce it.

Malcolm McKay, Classic & Sports Car, May 2019

The car went on sale late in 1962 as the Spitfire 4. No source read links Michelotti to the competition cars that followed: the Le Mans fastbacks were built in Triumph's experimental department at Canley, and a Triumph draughtsman, David Lloyd, drew the special parts of the Macau Spitfire.⁠source 5​source 31​source 30​source 6​source 7​source 32​source 33​source 34​source 35

A rally-plated Triumph Herald saloon, number 329, its crew aboard, as officials lean in at the window at night.
Plate II A Triumph Herald saloon, No. 329, at the start of the Monte Carlo Rally in The Hague on 19 January 1960, the year Michelotti built Bomb: the car of which Webster wanted a sports version.Joop van Bilsen (Anefo), CC0

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The Mk IV, 1970

The restyle took many cues, the Triumph Sports Six Club says, from Triumph's new Stag, and kept only the sills (rocker panels) and door skins of the Mk III. Motor Sport listed a more tapering tail like the Stag's, a smoother bonnet (hood), flared wheel arches and recessed door handles.

Carrozzeria Michelotti's own film of its designs, made in 1984 or later; a red Spitfire in the restyled body drives past from about 5:53.Video: Michelotti cars, Archivio Storico Michelotti, 2016

Classic & Sports Car calls it "Michelotti's clever MkIV restyle for the '70s" and says it helped the car last until 1980. No source read dates his drawings for Bomb or for the Mk IV.⁠source 36​source 37​source 6

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The last years

His work for Triumph ended in the late 1970s, his son Edgardo recalls, with a restyle of the TR7 from coupé to spider. He died in January 1980. Spitfire production at Canley ended that August, and the car still wore the shape he gave it in 1970.⁠source 26​source 2​source 3

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Roles

  1. 1960

    Stylist

    Built the single "Herald sports car" prototype, code-named "Bomb", to Harry Webster's idea; it was stored under a dust sheet during Standard-Triumph's 1960–61 financial crisis and approved after Leyland's takeover

    Graham Robson, "Harry Webster – My Technical Mentor", Moss Motoring (Moss Motors), 12 Jun 2019⁠source 5; Malcolm McKay, "Triumph Spitfire buyer's guide: what to pay and what to look for", Classic & Sports Car, 10 May 2019⁠source 6; Graham Robson, "One Design, Many Derivatives", Moss Motoring, 26 Oct 2022⁠source 7

  2. 1970

    Stylist

    "Michelotti's clever MkIV restyle for the '70s" (Classic & Sports Car)

    Malcolm McKay, "Triumph Spitfire buyer's guide: what to pay and what to look for", Classic & Sports Car, 10 May 2019⁠source 6

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Sources

Sources are given as plain text; their addresses are on the sources page.

  • Primarymade at the time, by the maker or by people who were there
  • Referenceserious later work: clubs, specialists, magazines, books
  • Uncheckedencyclopaedias and enthusiast sites: cited beside a good source, named in the sentence, or marked Unchecked
  1. British Motor Museum, "Spitfire 1500 (last of line), 1980", accession 1980-1-190, accession 1980-1-190. Primary
  2. Canley Classics, "Production Figures", Spitfire 1500 row. Reference
  3. Vintage Triumph Register, "Spitfire" (production history, production dates and numbers, buyer's guide tabs), production history. Reference
  4. carrozzieri-italiani.com, "Giovanni Michelotti"; "The Partnership Between Michelotti and Triumph", designer page; designer page; the partnership with Triumph. Unchecked
  5. Graham Robson, "Harry Webster – My Technical Mentor", Moss Motoring (Moss Motors), 12 Jun 2019, the Herald sports car; John Lloyd; the 1957 holiday; the Herald sports car; the dust sheet; Michelotti and the Herald sports car. Reference
  6. Malcolm McKay, "Triumph Spitfire buyer's guide: what to pay and what to look for", Classic & Sports Car, 10 May 2019, Michelotti passage. Reference
  7. Graham Robson, "One Design, Many Derivatives", Moss Motoring, 26 Oct 2022. Reference
  8. Bill Boddy ("W.B."), "Sports cars under £700: the £641 Triumph Spitfire 4", with data panel "The Triumph Spitfire 4", Motor Sport, Apr 1963. Primary
  9. The Daily Telegraph, "Harry Webster" (obituary), 9 Feb 2007. Reference
  10. Graham Robson, "Alick Dick: Triumph's Managing Director 1954–1961", Moss Motoring, 18 Jan 2021. Reference
  11. Giles Chapman, "Harry Webster" (obituary), The Independent, 17 Feb 2007. Reference
  12. Aaron Severson, "Grandfather's Ax: The Many Evolutions of the Triumph TR4, Part 1: TR4 and TR4A", Ate Up With Motor, 22 Oct 2012. Reference
  13. G. William Krause, The Illustrated History of Triumph Sports and Racing Cars, CarTech, 2017, pp. 42–55. Reference
  14. Dennis May, "Technical Report" on the TR-4 (cover story), Car and Driver, Oct 1961, pp. 19–23. Primary
  15. Triumph Sports Owners Association, Triumph Sports Owners Association Newsletter, February 1966, Feb 1966 (vol. 12 no. 2). Primary
  16. Revington TR, "ZOOM Prototype" (TR Derivatives and Prototypes). Reference
  17. Brian Ridley-Jones ("The Italia") and Mike Napoli ("The F Type Devin") and Steve Dival ("The Swallow Doretti"), Articles (group): "The Italia", "The F Type Devin", "The Swallow Doretti", TR Drivers Club. Reference
  18. Frédéric Reydellet (racing history), tr5passion.com (group): "En bref / Summary", "Identification", "Lucas injection", "Options", "Technical spec", "Colours", "TR5 Ginevra", "Racing history", TR5 Passion. Reference
  19. carrozzieri-italiani.com, "Triumph TR5 Ginevra" (listing), 7 Nov 2024. Unchecked
  20. "Johnny Oversteer", "Almost Famous – Triumph TR5 Ginevra", Moss Motoring, 25 Mar 2015. Reference
  21. Bruno Dwinger, "Geschichte, Typenkunde und Kaufberatung: British Leyland Triumph TR 6PI und TR 6 (Vergaser) – Die Karmann Autos", TR-Register Deutschland, c. 2010, 13 pp. (PDF). Reference
  22. Revington TR, "Technical Specification Change Points" (TR6). Reference
  23. Aaron Severson, "Grandfather's Ax: The Many Evolutions of the Triumph TR4, Part 2: TR5, TR250, and TR6", Ate Up With Motor, 7 Nov 2012. Reference
  24. Aaron Severson, "Way of the Wedge: The Triumph TR7 and TR8", Ate Up With Motor, 5 Feb 2012, pp. 1–5. Reference
  25. Keith Adams, "Concepts and Prototypes: Triumph Broadside (1979–1981)", AROnline, 2 Feb 2024. Reference
  26. Edgardo Michelotti, "Giovanni Michelotti. L'uomo e il designer" (Monografia AISA 134), AISA – Associazione Italiana per la Storia dell'Automobile (Società Editrice Il Cammello, Turin), Turin, 25 Nov 2023; web edition, pp. 3, 6; p. 3. Reference
  27. BMW Group Classic (BMW Classic blog), "60 Years of Pure Temptation", 2015. Primary
  28. Martin Buckley, "Out for the Count: Michelotti's BMW 507", Classic & Sports Car. Reference
  29. Jackie Jouret and Helmut Werb, "507s star at Pebble Beach", Bimmer, No. 119, 25 Oct 2013, p. 9. Reference
  30. Fran Madigan (ed.), "Giovanni Michelotti", TRaction (Triumph Sports Owners Association Victoria), Apr–May 2023, pp. 24–26; the TR3 Speciale; p. 26. Reference
  31. Lancaster Insurance, "The Triumph Spitfire: a celebration", 29 Dec 2021. Reference
  32. Canley Classics, "Spitfire ADU 4B Le Mans", para. 1. Reference
  33. Canley Classics, "Spitfire ADU ~B Le Mans". Reference
  34. Canley Classics, "Macau Spitfire", the build. Reference
  35. Canley Classics, "Macau Spitfire progress" (blog), 19 Jun 2013. Reference
  36. Bill Boddy ("W.B."), "Road test: The Triumph Spitfire Mk. IV", Motor Sport, Jan 1971, p. 59. Primary
  37. Triumph Sports Six Club, Model pages: Spitfire 4/Mark II (model_ID=24), Mark III (23), Mark IV (25), 1500 (26), Mark IV page. Reference

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